Survey Reveals Growing Travel Interest Among Europeans, Excluding Baltic States
A recent survey by the European Travel Commission highlights a surge in travel interest among Europeans, but the Baltic states remain overlooked.
A travel intentions survey conducted in May 2026 by the European Travel Commission (ETC) indicates a notable increase in travel interest among Europeans. The survey encompassed ten European countries, revealing shifting preferences in travel destinations.
Despite the overall rise in travel enthusiasm, the Baltic states—comprising Estonia, Latvia, and Lithuania—are not part of this growing interest. This exclusion raises questions about the visibility and appeal of these regions in the broader European travel landscape.
The findings suggest that while many European travelers are eager to explore new destinations, the Baltic states may need to enhance their marketing strategies to attract more visitors.